Marketing is a fact of small-business life and should not be avoided. In fact, you may find that facing your marketing fears is the best strategy for your small business to succeed. Once you do, you may begin to see that there are some marketing opportunities that are not only simple and economical, but also quite effective.
Here are three easy tips to get you started marketing your small business that build on the everyday tasks you are already tackling to promote your business. All you have to do is pick the one that fits into your busy day.
1. In Be-Tweets. You already know that you should have a Twitter presence, but perhaps you are not sure where to begin. If so, then you will be relieved to know that all you need are a few minutes and a good Twitter client such as Hootsuite or Tweetdeck to get started. Need an idea on what to say? Use your latest project or design issue as the inspiration for your next Tweet. By using this time between other daily tasks to spread small, informative messages, you can quickly gain a collection of followers. These are people who share your industry and drive both business and cooperative relationships back to you.
Pro Tip: If you have some extra time or thoughts on a particular day, then write some extra messages and schedule them to be posted later. This is a great strategy to build a regular posting schedule. Plus, you won’t have to worry about being too busy to tweet on a given day.
2. Press It Out. We are all used to seeing press releases from large companies such as Google and Microsoft. Maybe you think press releases are only for big corporations, but you would be wrong. It takes only a short time to create a couple of paragraphs about that new project you’re working on; once you do, you will begin to reap the benefits that press releases can bring to your company. Posting your press releases to your website, including them in newsletters, or posting them to a press-release aggregator website—such as PRWeb—will create an information resource that others can use to fill their information or content needs and promote your firm in the process.
Pro Tip: Not sure where to begin with your first press release? Don’t fret the details. There are plenty of websites out there with tips and templates to help you get started, and most of them are free!
3. Subject Matters. As a small-business owner, you are a “subject-matter expert.” Make that expertise pull double-duty as a marketing tool. Your company website, blog, or other social-media channels are all great avenues to post your knowledge. Take a moment to record a video and let everyone know how you solved a design problem. Or write a blog post to share how you generated a new design aspect for a recent project. These trails of knowledge will allow your future clients to find you when they perform searches on Google and other search engines. This will spread the word of your business and your expertise 24 hours a day, every day going forward!
Pro Tip: Not sure where to begin or how to post a presentation or white paper? No problem. Services such as SlideShare will help you get started for free and offer a wide range of services for small fees.
There are plenty of ways you can take the work that is on your desk on any given day and turn it into the basis of an affordable and solid marketing effort. The marketing ideas listed above do not require large investments of money or time to get your marketing efforts off the ground. Practicing these three skills will take your small business from being paralyzed by fear and doubt to being a powerhouse of marketing energy. The key is to make that first move to market your small business, and let the world know all that you have to offer.