Let’s talk about: how data is revolutionizing architectural design in the metaverse era
With offices stretching across four continents, design and engineering firm AECOM has been behind projects ranging from One World Trade Center to the Guangdong Olympic Stadium, and maintains a commitment to social and environmental responsibility throughout its work.
We spoke with Asia Digital Leader Thomson Lai about how digital transformation will change design for the better.
What role does digital transformation play within your corporate strategy?
Thomson Lai, Asia Digital Leader of AECOM: We’ve always had a strong team of people working with digital technologies, and in 2021 we took that a step further, announcing our new global digital team – digital AECOM. By focusing on our digital strategy, we can work more efficiently with clients. We can also help assist them in their own digital transformation journeys — which will accelerate the growth of the entire industry.
Could you tell us your thoughts on the importance of data within BIM? How has data availability helped increase AECOM’s win rate?
Thomson Lai: Data is of utmost importance, particularly when applying BIM processes to design and construction. For example, say we were designing an upcoming office building. Before, designers might have to painstakingly hand-draw three or four options for that building, and we’d have to decide on one to propose.
Now that we have the data and the BIM model, we can use generative design to develop a lot more options of that same building to choose from. We can also provide more details about the building, down to the size and material of every last brick, and update that in real-time.
Do you think a new talent model is taking shape at AECOM?
Thomson Lai: Absolutely. We recently had a recruitment webinar for several universities in Hong Kong. Our target audience stretched IT departments, engineers, architects, and others with technology backgrounds. Not everyone will have experience designing a building or bridge, but they'll bring a fresh perspective that our industry needs.
What digital trends do you see shaping your business in the next 5 years?
Thomson Lai: First is automation, which we’ll likely see a lot of around computational design or even generative design. We’re not trying to replace the job of the engineer or architect, but rather give them the tools they need to make the best decisions.
Digital cities will be another big change, and we’re already starting to see the doors they'll open for our industry. Cities like Hong Kong and Singapore have begun building up digital infrastructure, and soon, we’ll be able to do all of our planning and engineering design, including scenario planning, in these digital worlds.
When linked to IoT sensors, these digital cities can even become digital twins of their real-world counterparts. That makes for more resilient and sustainable architecture and huge cost savings along the way as we can test designs digitally before a building is constructed.