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Fred Saunders, Autodesk VP

Fred Saunders, Autodesk VP

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Fred Saunders is vice president, Brand and Social Impact, at Autodesk. He is responsible for developing Autodesk’s brand strategy and for differentiating Autodesk as a purpose-driven brand helping customers do more, better, and with less negative impact. He has worked with many of the world’s leading technology and finance brands during critical points in business and brand development, including Microsoft, Dell, Intel, Lending Tree, Juniper and Charles Schwab, both in-house and at agencies. Before joining Autodesk, Saunders was founder of Two Five Five, LLC, a marketing and strategy consultancy focused on aligning organizations around cohesive, ownable, and executable stories and marketing strategies.

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brand truths
Engineering

Why It’s Important to Walk the Talk: 3 Brand Truths for Business Success

by Fred Saunders, Autodesk VP

In times of crisis, brands have an opportunity and an obligation to be present for their customers. By following three brand truths, companies can be sure they’re on the right path.

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About Redshift Authors Contact Redshift Live Newsletter English

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Please visit our other sites

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